INTEGRITY: We act with integrity to listen, advise, and support our businesses, entrepreneurs, and communities while providing quality services.
INCLUSIVE: We ensure, through our policies, diversity and inclusion with the administration, directors and all the processes carried out by the organization.
PROFESSIONNAL: We take our role as an economic development organization seriously through our knowledge, our obligations for quality service, and transparency.
UNIFIER: We advocate collaboration with our peers while joining all communities in an atmosphere of mutual respect and conducive trust.
VISIONARY: We envision change by encouraging creativity, innovation, and the development of new sustainable ideas.